A single willow tree on the banks of Antelope Creek served as a landmark along the Gordon Trail for settlers, fur traders, and Native Americans.

In 1885, Reverend John Scamahorn and 104 settlers from Indiana set up camp at the Lone Willow. Later that year, the town moved a mile west to accommodate the railroad.

The tree continued to serve as a meeting place for cowboys and cattlemen during early cattle round-ups. Today, Gordon annually celebrates the Willow Tree Festival.